The 23-Year-Old Colombian Artist Redefining Beauty With Heart, Healing, and Heritage
✨ Bizinc World VISNRY Feature: Yiseli Cordoba Murillo
There are entrepreneurs who build businesses…
And then there are creators who build safe spaces.
Yiseli, the founder of YM Studio in Santiago de Cali, is the second kind.
At just 23 years old, she represents the next wave of global beauty visionaries — young, talented, self-taught through adversity, and fueled by purpose deeper than profit. Her story is not just inspiring; it’s exactly why Bizinc created the World VISNRY platform: to amplify creators who are reshaping their communities one human connection at a time.
Where Her Story Truly Begins
Some entrepreneurs start with capital.
Some start with connections.
Yiseli started with courage.
Her journey began in a difficult chapter of her life — when the only thing she could rely on was her hands, her faith, and her gift. She began doing makeup and hairstyles for neighbors, friends, and women in her community, not just as a service but as a form of healing.
In her own words, art became the way she rebuilt herself and uplifted others.
It wasn’t glamorous.
It wasn’t easy.
But it was real.
And that authenticity lives in every brush stroke she makes today.
A Studio Built on Warmth, Identity, and Human Connection
What makes YM Studio special isn’t only the makeup, the hairstyles, or the technique — though Yiseli is professionally trained, credentialed, and highly specialized in:
• Black skin makeup
• Bridal glam
• Hair definition + straightening
• Cosmetology
• Safety + biosecurity
• Editorial-style looks
What makes her brand unforgettable is the experience.
Women walk in looking for beauty.
They leave remembering who they are.
Her studio is a place where:
✨ Darker skin is honored — not corrected
✨ Natural hair textures are celebrated — not hidden
✨ Identity is respected — not reshaped
✨ Every client feels seen, heard, and accepted
That’s not makeup.
That’s ministry.
That’s VISNRY energy.
A Message to Young Girls in Beauty
For every young girl who dreams of having her own studio one day…
For every creative who feels like she is starting from zero…
Learn from Yiseli’s journey:
You don’t need perfect conditions.
You need purpose, patience, and the belief that your gift matters.
Your hands can build your entire future.
Your story can become your brand.
Your experiences can become your advantage.
And if you’re 15, 18, 19, 21 reading this — know that your age is not a limitation.
It’s your power.
A Message to the Established Beauty Queens
For the seasoned estheticians, makeup artists, and beauty professionals who’ve been building for years — Yiseli is a reminder of something timeless:
Technique can be taught, but connection is a calling.
At YM Studio, you don’t just get a service.
You feel the warmth of an artist who honors every woman who sits in her chair.
It’s a reminder that:
• People come for beauty
• They return for how you make them feel
And that principle never expires — not in Colombia, not in the U.S., not anywhere.
Un Mensaje Para Ella, En Su Idioma
(A message just for her, in Spanish — thoughtful, personal, and rooted)
Yiseli, tu historia toca el corazón.
No solo porque empezaste desde cero, sino porque convertiste tus momentos difíciles en una misión. Lo que haces no es solo maquillaje — es acompañar, sanar y recordarle a cada mujer su belleza real.
Tu trabajo lleva amor, detalle y humanidad.
Y eso es lo que hace que tu marca sea única.
Eres una VISNRY porque inspiras con tu vida, no solo con tu talento.
Y desde Cali hacia el mundo, tu luz apenas está empezando.
Her Vision for the Future
Over the next 12 months, Yiseli plans to:
• Expand her studio
• Launch beauty courses
• Grow her digital presence
• Strengthen her reach with women & men
• Build her brand into a regional — and eventually national — industry leader
And at Bizinc, we believe she will do exactly that.
Because she’s already doing it.
Why Yiseli Is Officially a Bizinc World VISNRY
A VISNRY is someone who:
✔ Turns pain into purpose
✔ Creates from the heart
✔ Leads with empathy
✔ Elevates others while rising
✔ Builds community, not just clientele
✔ Believes in the future they’re creating
Yiseli embodies all of this — with grace, resilience, and authenticity.
This is only the beginning.
And Bizinc is honored to highlight her story to the world.
Welcome to Bizinc World VISNRY, Yiseli.
Your journey is proof that beauty isn’t applied — it’s awakened.
