How to Get Your First Five Clients
INSIGHT BLOG
Getting your first five clients is the hardest part of building a business. After that, momentum starts kicking in. But those first five? Those are the people who help shape your confidence, your reputation, and your foundation.
Here’s how to get there:
1. Start With Your Circle
Your first clients are usually people who already trust you — friends, family, coworkers, classmates. Don’t overthink it. Let people close to you know what you offer and that you're taking your work seriously.
Your personal network will always be your first marketing channel.
2. Create a Simple Starter Deal
When you’re new, people need a reason to say yes.
A limited-time offer, a first-time discount, or a package deal helps reduce the hesitation. You’re not lowering your value — you’re giving people a chance to experience your service.
3. Show Your Work Every Day
Visibility builds credibility.
Post your practice sets, behind-the-scenes shots, progress pictures, or anything that shows your skill. Even if your audience is small, stay consistent. People book the professionals they see, not the ones who are silent.
4. Ask for Referrals
A satisfied client is your best marketing tool.
After every service, say:
“If you know anyone who needs this, send them my way.”
That one sentence opens the door to new business.
5. Go Where the Clients Already Are
Career fairs, schools, salons, community events, beauty expos — these are prime opportunities.
When you show up in real spaces, people remember you faster than an online ad ever will.
Final Message
The first five clients are not about perfection — they’re about building momentum. Once you get those five, you start feeling like a real CEO. You gain confidence, skill, and clarity.
Bizinc was built to support you on that journey — helping you get seen, get booked, and get paid.
Let’s keep building together.
— Michael Fulton II
Founder & CEO, Bizinc
